Textual organization:

Behind any written text there is a communicative purpose. Generally speaking, it may be said that a text is a compound of written information. But, did it have any special organisation?

Sometimes is hard to precise which the message a text is trying to communicate is. What could be the cause? Sometimes it could be found in the linguistic structure of the text. It may be full of grammatical or orthographic mistakes that make their reading a hard experience. Another reason may be the lack or excess of information.

In its most basic organisation a text may be considered a compound of ideas, which establish relations between them. Given that the relations are clearly established -subordination, coordination, opposition, addition...- and there are no contradiction between them; the main task writing a text is choosing the right organisation for them.

In the case of a blog article, the ideal is a short text, whit the main ideas in the top. The reason is simple: blogs are located in the internet, a media riddled with an overflowing stream of stimulus. So, the articles should immediately catch the attention of the reader. Also, they should be short, considering this attention may be easily removed.

The best way to achieve this is using the inverted pyramid organisation of ideas. It refers to an organisation in which the main ideas are in the top of the text. As we keep reading, the number and importance of the ideas decrease. If we have to represent it graphically, it would be like an inverted pyramid.